As someone who has always loved to write, it’s almost-never difficult for me to grab a pen and paper or flip open a laptop and just let my words flow. Following the death of my sister, I thought that more than ever my love of writing would help soothe whatever was going on inside. Well, I was wrong. Continue reading
Say good night to your old mattress, and sweet dreams to chronic back pain. Continue reading
Channel Letter USA is a wholesale sign manufacturer, located in Delray Beach, Florida. Originally founded in 2008, the business came under new ownership in September of 2017. Unfortunately for the new owner, the company was completely devoid of all social presence, with the exception of a Facebook – which earned only 30 likes in it’s nine years of operation and hadn’t been updated since 2014.
When I came on board in October it was my mission to get Channel Letter on the map. In my research before joining the company I found that Google searches for the company had them coming in eighth on a search list, below all paid search content. Additionally, any images related to the company were of low-quality, or boring to look at. Below please find the content I created for the company – new photos, vibrant flyers, and an updated social media regime. Continue reading
Here at Channel Letter USA, channel letters are our specialty. If you’re clueless as to what that means, just take a look around any shopping plaza or restaurant by you. Those giant glowing signs spelling out the names of businesses? Channel letters. Continue reading
The Lynn University Sustainability Committee, located in Boca Raton, FL, required a new campaign for their Spring 2018 semester. A relatively new addition to the Lynn campus, this campaign needed to not only bring attention to their cause, but also increase on-campus participation.
The following slides are taken from my pitch to the committee (click for PDF). For complete initiative details, including budgeting and research, please click here. Additionally, video content created for the campaign can be found on my blog, here.
In a country that can often be plagued by fear and greed, it takes a lot of nerve to stand up against authority. Individuals who choose to defy the status quo and speak out against issues that have been swept under the rug, known as whistle blowers, are crucial to a democratic society. So why, when these individuals often have the most to loose, do they continue to speak out? Continue reading
With millions of Millennials spilling from college campuses into the workforce, the job market has become more competitive than ever. Continue reading
Meeting every Sunday at Boca Kosher Bagel and Café, with tanks full of gas and hearts full of pride, the riders of King David Bikers are far from your ordinary motorcycle group. Continue reading